So, you’ve decided it’s time to give your business a serious upgrade and invest in a custom website—huge move! But before you dive into hiring a website designer, there are a few important things to consider to make sure the process goes smoothly and you end up with a site that not only looks stunning but also works hard for your business.

Let’s cut straight to it: if you’re running a business in 2024 without a website, you’re leaving a lot on the table. Whether you’re a service provider, selling products, or building a brand, having a website isn’t optional—it’s essential. Think of it as your digital storefront. Even if you’ve got a great Instagram presence or tons of word-of-mouth referrals, nothing beats having a space online that’s 100% yours. Your website is where you control the narrative, showcase your work, and most importantly, build trust with your audience.

The truth is, branding is way more than just a pretty logo. It’s the first impression you make on your audience, the vibe you’re putting out into the world, and ultimately, a reflection of your business’s core values. And believe me when I say, having a brand that truly represents who you are can do wonders for your confidence as a business owner. It’s a total game-changer when you see your business reflected in a way that feels aligned with your vision.

As a designer, one of the most exciting (and frustrating) journeys is finding your unique design style. It’s easy to get caught up in trends or feel pressure to create something that looks like it belongs on Pinterest or Instagram, but true originality comes from within. If you’re on the path to discovering your own voice in design, here are some tips that helped me get there, and may help you, too:

For a long time, perfectionism wasn't just a part of my design process—it was the driving force behind it. My obsession with every minute detail consumed me, and I found myself sinking deeper into an unhealthy cycle. I was constantly tweaking, overanalyzing, and stressing to the point where it began to affect my overall well-being.