CREATIVE, artisinal BRAND & SITE DESIGN FOR photographers, beauty PROFESSIONALS, & SERVICE PROVIDERS, LOOKING TO BOOK THEIR dream CLIENTS AND scale THEIR BUSINESS.
SINCE MMXXIII
From feeling disconnected to fully seen
PREPARE TO GO
At Eldermade, we specialize in crafting intentional, visually compelling brand and web designs that reflect your brandβs authentic identity. Our collaborative process ensures that every detailβpalette, typography, voice, and moreβis tailored to capture the heart of your business and connect deeply with your audience. Whether youβre in need of a fresh rebrand or a seamless website experience, weβre here to guide you through every step, turning your vision into a living, breathing representation of who you are.
SERVICE INDEX
CHOOSE YOUR ADVENTURE
01. BRAND DESIGN
Starting a new business or in need of a rebrand? I offer branding packages that combine thorough market research and strategy with you and your businessβ unique identity. My brand design process ensures your brandβs visual identity is in complete alignment with the mission, values and goals at the core of your business.
02. SITE DESIGN
Your website is your online homeβ a space that should feel welcoming, stylish, intuitive, and represent your brand in its greatest light. I combine innovation and strategy with your businessβ unique identity to create an online space that not only builds trust, but creates connections and makes a memorable experience for your visitor.
03. Γ LA CARTE
Your brand's visual identity extends beyond your websiteβit's woven into every touchpoint where your audience interacts with you. Whether you need thumb-stopping social media templates, compelling print designs, or even image editing services, Eldermade Γ la carte options can be purchased individually or in addition to any Eldermade brand or web package.
01.
BRAND DESIGN
THE PACKAGES
THE signature
-
BRAND QUESTIONNAIRE & MOODBOARD EXERCISE
A bit of homework to help me get to know you and your brand a bit better!BRAND DISCOVERY CALL
After your homework is complete, we'll hop on a phone or Zoom call (your choice!) to get to know each other a bit better & chat more about your brand direction.BRAND IDENTITY PRESENTATION
Once we've chatted, I'll get to the drawing board and present 2 different brand identity direction options for you to choose from. -
3 ROUNDS OF REVISIONS
You will receive 3 opportunities for design changes or tweaks on your chosen brand identity direction.3 LOGO VARIATIONS
You'll receive 3 variations of your finalized logo for seamless use on various media.2 BRAND MARKS
Brand marks are smaller, more compact designs that are key identifiers for your brand (think bullseye = Target). You will receive 2 brand marksβ amongst these may be a monogram, a condensed version of an illustration, etc.3 SOCIAL MEDIA PROFILE ICONS
You will receive 3 icons for use on your social media profiles.COLOR PALETTE
You will receive a 4-6 shade color palette that encompasses the energy of your brand with shade variations for use within various media (site design, social posts, etc.)BRAND TYPOGRAPHY SELECTION
You will receive a PDF of suggested fonts and font pairings for use within various media (site design, social posts, etc.) -
COMPREHENSIVE BRAND GUIDE
You'll receive a comprehensive PDF guide all about your brand and how to best use your brand palette, fonts, & assets.GOOGLE DRIVE OF ALL BRAND ASSETS
Each asset of your brand in formats for both digital and print will be packaged in an organized Google Drive for easy access.
INCLUSIONS
-
Any web design package, or anything from the Eldermade Γ la carte menu can be added to this package, at cost.
-
Font licensing costs are not included
Printing costs are not included
This is a brand & brand guidelines package and includes only digital goods
ADD-ONS & EXCLUSIONS
THE sage
-
BRAND QUESTIONNAIRE & MOODBOARD EXERCISE
A bit of homework to help me get to know you and your brand a bit better!BRAND DISCOVERY CALL
After your homework is complete, we'll hop on a phone or Zoom call (your choice!) to get to know each other a bit better & chat more about your brand direction.BRAND IDENTITY PRESENTATION
Once we've chatted, I'll get to the drawing board and present 2 different brand identity direction options for you to choose from. -
3 ROUNDS OF REVISIONS
You will receive 3 opportunities for design changes or tweaks on your chosen brand identity direction.3 LOGO VARIATIONS
You'll receive 3 variations of your finalized logo for seamless use on various media.2 BRAND MARKS
Brand marks are smaller, more compact designs that are key identifiers for your brand (think bullseye = Target). You will receive 2 brand marksβ amongst these may be a monogram, a condensed version of an illustration, etc.COLOR PALETTE
You will receive a 4-6 shade color palette that encompasses the energy of your brand with shade variations for use within various media (site design, social posts, etc.)BRAND TYPOGRAPHY SELECTION
You will receive a PDF of suggested fonts and font pairings for use within various media (site design, social posts, etc.)SOCIAL MEDIA GRAPHICS
You will receive 3 icons for use on your social media profiles, 4-6 Instagram highlight cover graphics, Facebook or LinkedIn cover design, 8 social launch graphics, & 5 social media templates (for use in either Canva or Adobe Express) including grid and story templates.PRINT DESIGN OF YOUR CHOICE
You will receive one print design of your choice. This can be a business card, swing tag, packaging, or any print design option from the Γ la carte menu. -
COMPREHENSIVE BRAND GUIDE
You'll receive a comprehensive PDF guide all about your brand and how to best use your brand palette, fonts, & assets.MOCKUP GRAPHICS
You'll receive gorgeous mockups of various aspects of your brand on media relating to your industry (tote bags, note cards, electronic devices, etc.). These can be used as reference if you decide to move forward with merchandising, or as social posts to promote your brand!GOOGLE DRIVE OF ALL BRAND ASSETS
Each asset of your brand in formats for both digital and print will be packaged in an organized Google Drive for easy access.
INCLUSIONS
-
Any web design package, or anything from the Eldermade Γ la carte menu can be added to this package, at cost. This includes additional social/mockup graphics or print design.
-
Font licensing costs are not included
Printing costs are not included
This is a brand & brand guidelines package and includes only digital goods
ADD-ONS & EXCLUSIONS
THE suite
-
BRAND QUESTIONNAIRE & MOODBOARD EXERCISE
A bit of homework to help me get to know you and your brand a bit better!BRAND DISCOVERY CALL
After your homework is complete, we'll hop on a phone or Zoom call (your choice!) to get to know each other a bit better & chat more about your brand direction.BRAND IDENTITY PRESENTATION
Once we've chatted, I'll get to the drawing board and present 2 different brand identity direction options for you to choose from. -
3 ROUNDS OF REVISIONS
You will receive 3 opportunities for design changes or tweaks on your chosen brand identity direction.3 LOGO VARIATIONS
You'll receive 3 variations of your finalized logo for seamless use on various media.2 BRAND MARKS
Brand marks are smaller, more compact designs that are key identifiers for your brand (think bullseye = Target). You will receive 2 brand marksβ amongst these may be a monogram, a condensed version of an illustration, etc.COLOR PALETTE
You will receive a 4-6 shade color palette that encompasses the energy of your brand with shade variations for use within various media (site design, social posts, etc.)BRAND TYPOGRAPHY SELECTION
You will receive a PDF of suggested fonts and font pairings for use within various media (site design, social posts, etc.)SOCIAL MEDIA GRAPHICS
You will receive 3 icons for use on your social media profiles, 4-6 Instagram highlight cover graphics, Facebook or LinkedIn cover design, 8 social launch graphics, & 10 social media templates (for use in either Canva or Adobe Express) including grid and story templates.3 PRINT DESIGNS OF YOUR CHOICE
You will receive three print designs of your choice. These can be a business card, swing tag, packaging, or any print design options from the Γ la carte menu. -
COMPREHENSIVE BRAND GUIDE
You'll receive a comprehensive PDF guide all about your brand and how to best use your brand palette, fonts, & assets.MOCKUP GRAPHICS
You'll receive gorgeous mockups of various aspects of your brand on media relating to your industry (tote bags, note cards, electronic devices, etc.). These can be used as reference if you decide to move forward with merchandising, or as social posts to promote your brand!GOOGLE DRIVE OF ALL BRAND ASSETS
Each asset of your brand in formats for both digital and print will be packaged in an organized Google Drive for easy access.
INCLUSIONS
-
Any web design package, or anything from the Eldermade Γ la carte menu can be added to this package, at cost. This includes additional social/mockup graphics or print design.
-
Font licensing costs are not included
Printing costs are not included
This is a brand & brand guidelines package and includes only digital goods
ADD-ONS & EXCLUSIONS
02.
SITE DESIGN
THE PACKAGES
THE signature
The perfect package for those in need of a more affordable site solution, or for those whose site needs can be accomplished within a single page.
INCLUSIONS
-
STRATEGY CALL
We'll hop on a 30 minute to 1-hour phone or Zoom call (your choice!) to discuss your website needs & goals.COPY WORKBOOK
You'll receive a workbook to help guide you through the copywriting process. Once I receive your completed workbook, I will offer suggestions to ensure your copy is professional and compelling. -
'COMING SOON' PAGE
During the design process, I will set your site to route to a 'coming soon' page, including the option to sign up for your newsletter, or promote other social pages.SINGLE PAGE DESIGN
You will receive a carefully crafted web-page with thumb-stopping features that will elevate your online presence. How could only one page serve your needs, you might ask? Don't fret. This page can be as comprehensive as needed, with links throughout that navigate to a specific section of your webpage. This package is a fantastic stand-alone for many businesses, or a strong foundation for growth that can easily be built off of in the future if needed.YOU WILL ALSO RECEIVE:
Mobile optimization to assure your website looks immaculate on all devices.
SEO Audit, research, & implementation
Domain transfer assistance
Instagram integration
-
COMPREHENSIVE SITE GUIDE
You'll receive a hidden page (only you can access) on your site detailing the basics of Squarespace, helpful resources, and a comprehensive guide on how to easily update your site on your own.CANVA FOLDER OF ALL SITE ASSETS
If your site has custom graphics, you will receive a link to a Canva folder where you're able to easily access and edit these graphics.2 WEEKS SUPPORT POST-LAUNCH
If you happen to run into any issues or bugs in the first couple of weeks after your launch, or simply need help navigating the ins-and-outs of Squarespace, I will be available to help with any troubleshooting or guidance, free of charge.
ADD-ONS & EXCLUSIONS
-
Additional pages, blog, or shop designs may be added to this package at an additional charge. Any brand package or option from the Eldermade Γ la carte menu can be added to this package, at cost.
-
Font licensing costs are not included.
THE suite
The comprehensive Eldermade site design package. From e-commerce to booking and service based, this package has you covered.
INCLUSIONS
-
STRATEGY CALL
We'll hop on a 30 minute to 1-hour phone or Zoom call (your choice!) to discuss your website needs & goals.COPY WORKBOOK
You'll receive a workbook to help guide you through the copywriting process. Once I receive your completed workbook, I will offer suggestions to ensure your copy is professional and compelling. -
'COMING SOON' PAGE
During the design process, I will set your site to route to a 'coming soon' page, including the option to sign up for your newsletter, or promote other social pages.4-6 PAGE DESIGN
You will receive 4-6 carefully crafted web-pages with thumb-stopping features that will elevate your online presence.STYLED SYSTEM PAGES
This includes a custom design for an 'Error 404' page, a social links page, and privacy policy & terms of use pages.YOU WILL ALSO RECEIVE:
Mobile optimization to assure your website looks immaculate on all devices.
SEO Audit, research, & implementation
Domain transfer assistance
Instagram integration
-
COMPREHENSIVE SITE GUIDE
You'll receive a hidden page (only you can access) on your site detailing the basics of Squarespace, helpful resources, and a comprehensive guide on how to easily update your site on your own.LAUNCH GRAPHICS
In order to generate hype pre-launch, you'll receive 10 launch graphics to post on your social media, leading up to and day of launch. This includes countdown graphics, and an image or reel previewing your site.CANVA FOLDER OF ALL SITE ASSETS
If your site has custom graphics, you will receive a link to a Canva folder where you're able to easily access and edit these graphics.2 WEEKS SUPPORT POST-LAUNCH
If you happen to run into any issues or bugs in the first couple of weeks after your launch, or simply need help navigating the ins-and-outs of Squarespace, I will be available to help with any troubleshooting or guidance, free of charge.
ADD-ONS & EXCLUSIONS
-
Additional pages, blog, or shop designs may be added to this package at an additional charge. Any brand package or option from the Eldermade Γ la carte menu can be added to this package, at cost.
-
Font licensing costs are not included.
Γ LA CARTE
03.
THE MENU
social MEDIA
Social Launch Graphics
Instagram Reels / Tiktoks
Canva/Adobe Express Social Media Templates
Social Media Planning (graphics only)
Mockup Design
Highlight Covers
Facebook/LinkedIn Cover Images
SELECTION
print DESIGN
Business Cards
Letterheads
Flyers
Invoice Templates
Thank You Insert Cards
Gift Vouchers
Menus/PRICE LISTS
Packaging/Labels
Swing Tags
SELECTION
digital DESIGN
eBooks
eMagazines
Email Banners
Website Front End Mockups
Price Lists
RESUME DESIGN
Photo editing
Custom Photomanipulation
SELECTION
ACCESS THE ELDERMADE
PRICING MENU
INTERESTED IN MULTIPLE PACKAGES?
BUNDLE & SAVE!
Invest in both an Eldermade brand design package and site design package and receive 10% off your total project cost.
A PEEK INTO
THE DESIGN PROCESS
brand design
TIMELINE: 4-6 WEEKS
01 DISCOVERY
Every brand project commences with the discovery phase which includes a brand questionnaire & discovery call. During this stage, I get to know your brand, vision and goals to ensure that we are on the same page. Gathering this information helps me to dive deep into your brand, knowing what problems it aims to solve and who it aims to help.
02 STRATEGY
In this next stage, research is conducted into the brand to develop a brand strategy. The brand strategy outlines aspects such as the brand mission, goals, values, personality, target audience, and competitor analysis. You are also presented with two concept directions, guided by the findings of the brand strategy and my design process.
03 DESIGN
Once a concept direction has been selected, you will receive a couple of initial brand identity concepts, and the full visual identity will then be created based on the selected concept. This will include photography direction and all deliverables outlined in your chosen package.
04 DELIVERY
The final step in the process is creating your brand guide and final export of the deliverables outlined in your suite. Your brand guide provides everything you need to know about using your visual identity including typography, color palette, logo variation use and social media feed guidance. I also provide all brand assets in various formats to cover your needs for print and digital applications.
site design
TIMELINE: 6-8 WEEKS
01 DISCOVERY
Before the web design process begins, we will schedule a discovery call where I learn about your brand identity, website needs, how youβd like your site to be utilized, what problems youβd like your site to solve, and any specific features you might like to include. Gathering this information ensures your website aligns with your brand identity and mission, and includes any and all features your site needs to adequately serve your business.
02 STRATEGY
In this stage, I conduct research in which I analyze high performing competitor sites to discover what additional features may be needed, and what SEO keywords are performing the best on their site. From there, I will create 2 home page design mockups from my findings for you to choose from.
03 DESIGN
Once your homepage design and site direction has been selected, the web design process will begin. At the two week point, we will schedule a check-in call where we will discuss the design thus far, anything you would like to see more of, and address any major design adjustment requests.
04 DELIVERY
To complete the process, I will request of you one final look through to ensure the site exceeds your expectations. You will receive 2 minor revisions. From here, I deliver to you your Website Maintenance Guide and transfer your site over to your Squarespace account.
Itβs your time to step into true authenticity & connection
You've explored the possibilities, and now it's time to make your vision a reality. Whether you're reimagining your brand or designing a new digital home, weβre here to create something that feels as true to you as it is impactful to your audience. Letβs craft a brand and web presence that not only stands out, but resonates deeply. You deserve to be fully seen and confidently connected with those who matter most.
FREQUENTLY ASKED
A few questions iβm asked on a regular basis.If you canβt find the answer youβre looking for here, feel free to shoot me a message.
questions
-
In shortβ no. I fully believe that a logo can only do so much for your business. I want to help my clients shift their business and achieve their goals, but a logo isn't going to create an impactful change for their businesses and create the support that I truly want to provide.
-
Youβre absolutely welcome to give me direction on what sort of fonts & shades you love, and which ones youβd rather avoid, but I do ask of you to trust me! I promise you I will be able to customize your brand to please not only you, but thrive in todayβs saturated market.
-
Once youβve decided what service/package you need, head to the βInquireβ page and fill out the entire form completely. Iβll get back to you within 24 business hours to chat more about your project!
-
Yes, I do! Fill out the form here to view the pricing menu and available payment plans.
-
Typically, the brand design process takes 4-6 weeks depending upon your chosen suite. Web design takes 6-8 weeks depending on the size of your site/any add-ons requested.
-
Depends! This is definitely a case by case basis, so please reach out and we can discuss your situation.
-
Depending on the case, I am able to offer you just a website. Please reach out and letβs talk more about your situation!
-
Squarespace! I love Squarespace because of the range of editing ability I have on my end, and the ease of editing ability on yours! Squarespace is extremely user friendly, and they have tons of helpful tutorials & a fantastic user forum where you can find answers to pretty much any question you may have, so that when your site is handed over to you, you can update in full confidence!
-
Unfortunately no, I do not offer printing services, just print design. I am, however, able to refer to you a ton of great printing services I have used in the past!
-
After your site is handed over to you, I offer full support for 2 weeks to make sure all is as it should be. After that, youβre on your own! But donβt worry, Squarespace is extremely user friendly, and there are tons of helpful tutorials and a Squarespace forum to answer any questions you may have. And if you ever get stuck, Iβm available to hire to make any bigger updates you may need to your site at $50/hour!