This brand was designed as a passion project inspired by the Sabrina Carpenterβs recent branding throughout her βShort nβ Sweetβ era. The brand is so captivating and so well done, I felt deeply compelled to add my own twist to it.
BRAND OVERVIEW
01 BRAND STRATEGY
02 BRAND IDENTITY
03 HOME PAGE SITE DESIGN
04 SOCIAL MEDIA DESIGN
DELIVERABLES
Something so compelling about Sabrinaβs brand is that it complements her ability to be sensual and sexy while still remaining hyper feminine, and heavily appealing to women. To do this, her brand utilizes soft, pastel shades and ornate fonts & frames to maintain the feminine vibe, while her imagery evokes sex-appeal and sensuality.
ABOUT THE BRAND
ABOUT THE BRAND
Avamore is a lingerie and loungewear apparel brand in which aims to appeal to women who equally embrace their femininity and their sexuality. While designing this brand, I wanted to marry the βinnocentβ outward appearance of a traditional 50s housewife with what occurred behind the closed doors of her home (minus the misogyny, of course).
ABOUT THE BRAND
Aside from the 50s inspired aspects, I also wanted to add a sort of βsecret gardenβ feel to the brand. As a traditional 50s housewife portrays herself in a way that leaves a lot to the imagination, so does the allure of a mysterious garden door. This enhances the sensual feel, while also leaning into the feminine aspects with soft floral patterns and pastel shades.
